BX function · Revenue as a Service
Sales, handled
with care.
Inbound and outbound sales calls, lead follow-up, qualification, booked meetings and closing, run by a team dedicated to your company. Our team in Amman speaks fluent English with American accents, works in your CRM under your brand, and follows your playbook on every call.
- Dedicated, never shared
- Works under your brand
- QA on every call
Your sales funnel, run end to end
- 01RespondAnswer new inquiries fast
- 02Follow upReach every lead that raised a hand
- 03QualifyConfirm there is a real fit
- 04BookSet meetings with your team
- 05CloseExplain clearly, let them decide
- 06OnboardWelcome, set up, first steps
The real problem
Where deals get lost
Most deals are lost in the gaps between stages, not on the call itself. Buying more leads won’t fix slow callbacks or a CRM nobody trusts, so we close those gaps first and then add the people to run the process.
Leads wait
Someone fills out a form or requests a demo. While it sits in a queue, they talk to a competitor.
Reps search instead of sell
Time goes into looking up account details and writing notes from scratch. Less time is left for real conversations.
Follow-up fades
The first call happens. The second and third, when many buyers are finally ready to talk, often don’t.
The CRM drifts from reality
Calls go unlogged, stages go stale, contact preferences are incomplete, and nobody trusts the forecast.
Choose your coverage
Coverage options, from one stage to the full sales funnel
Pick the part of your sales process you want us to run. Each option is a dedicated team with its own playbook. Many companies start with one and add more as results come in.
Inbound sales team
A dedicated team that answers inbound calls and chats, calls back web inquiries fast, qualifies each lead against your criteria and books meetings for your account executives. Your closers spend their time with buyers who are ready to talk.
Sales stages covered: Respond, Qualify, Book.
What’s included
- Inbound calls and chats from your ads, website and partners
- Fast callbacks on web forms, demo requests and missed calls
- Qualification against the criteria you set, such as company size, need and timing
- Meeting booking directly on your team’s calendars
- Clear, approved explanations of your product or service
- Every call, contact preference and outcome logged in your CRM
Best fit when
- Inbound leads wait too long for a first response
- Your account executives spend too much time on leads that do not fit
- You need evening or weekend coverage for inbound inquiries
- You want to test a new lead source before hiring in-house
Who’s on the team
- Sales Development Reps
- Team Lead
- CRM Specialist
- Operations Analyst
- Function Manager
What lands with your team
A confirmed meeting on your account executive’s calendar, with notes on the buyer’s needs, timing and the questions they want answered.
Full sales team
Sales reps working as one team under your brand. They answer, follow up, qualify and run sales conversations with your playbook, and they let each buyer decide in their own time.
Sales stages covered: Respond, Follow up, Qualify, Book, Close.
What’s included
- Everything in the inbound sales team
- Outbound calls and emails to leads and accounts you choose
- Discovery calls and demos that follow your playbook
- Walking buyers through pricing, plans and terms
- Quotes, e-signature and order entry in your systems
- A clean hand-off to onboarding or account management with the full history
Best fit when
- Your sales team is stretched and deals are stalling
- You want to grow revenue without building a new department
- You are entering a new market, region or product line
- You want every sales call reviewed for quality
Who’s on the team
- Sales Development Reps
- Account Executives
- Team Lead
- CRM Specialist
- Operations Analyst
- Function Manager
What lands with your team
Closed deals with signed agreements or orders, pricing and terms on record, handed to your onboarding or account team with the full history in your CRM.
Lead follow-up team
A focused team that works the leads nobody has time for: web forms that were never reached, missed callbacks, no-show meetings and buyers who said “not yet.” We follow up respectfully, within the preferences each person set.
Sales stages covered: Follow up, Qualify, Book.
What’s included
- Follow-up by phone, text and email, within each contact’s preferences
- Rescheduling missed and no-show meetings
- Checking back with buyers who asked for more time
- Honoring every opt-out and do-not-contact request right away
- Notes on why buyers did not move forward, shared with your team
- Cleanup of outdated and duplicate lead records
Best fit when
- Your CRM holds leads that were never properly followed up
- Meeting no-shows are common and rarely rescheduled
- You want more closed deals without buying more leads
- Your in-house team only has time for new inquiries
Who’s on the team
- Sales Development Reps
- Team Lead
- CRM Specialist
- Operations Analyst
- Function Manager
What lands with your team
Rebooked meetings and qualified conversations, plus a clear report on why buyers paused and what would help them decide.
Customer onboarding
Specialists who pick up right after the deal is signed. They welcome each new customer, confirm account setup, gather what is needed to get started and answer the early questions that often lead to churn if nobody answers them.
Sales stages covered: Onboard.
What’s included
- Welcome calls and emails soon after the sale
- Confirming account setup, billing details and contact preferences
- Collecting forms, files and other setup information
- Answering early questions in approved language
- Flagging stalled setups and missing information
- Hand-off to your account management or support team, or to ours
Best fit when
- New customers churn in the first weeks
- Setup information arrives late or not at all
- Your sales team has no time for welcome calls
- New accounts are slow to start using what they bought
Who’s on the team
- Onboarding Specialists
- Team Lead
- Operations Analyst
- Function Manager
What lands with your team
New customers set up and ready to go, with everything they need collected and logged in your CRM.
Stage by stage
Who does what at each stage of the sale
Our reps own the conversations, and tools handle lookups and routine work. Each stage ends with a defined handoff to your team.
Stage 1
Respond
Reach buyers while they are still interested.
- Insaan rep
- Answers inbound calls and chats, calls back web inquiries quickly, introduces your company and listens to what the buyer needs.
- AI
- Routes each new inquiry to an available rep and flags any that have waited too long.
- Handed to your team
- Every inquiry answered or called back, and logged in your CRM.
Stage 2
Follow up
Stay in touch without being pushy.
- Insaan rep
- Follows up by phone, text and email within each contact’s preferences, and respects every opt-out.
- AI
- Suggests the best time to reach each lead and tracks where every follow-up stands.
- Handed to your team
- Leads worked to the end of the sequence, not dropped because someone got busy.
Stage 3
Qualify
Make sure there is a real fit before anyone spends more time.
- Insaan rep
- Asks your qualification questions, such as need, budget, timing and who decides, and listens carefully.
- AI
- Pulls the lead source, company details and past contact history into one view, so the rep starts every call informed.
- Handed to your team
- Only leads that meet your criteria move forward. Others get an honest answer and a polite close.
Stage 4
Book
Put a prepared conversation on your team’s calendar.
- Insaan rep
- Books the meeting, confirms it by email or text, and sends a friendly reminder the day before.
- AI
- Summarizes the call and drafts notes for your account executive.
- Handed to your team
- A meeting with context: the buyer’s needs, their timing and the questions they have.
Stage 5
Close
Explain the offer clearly and let the buyer decide.
- Insaan rep
- Runs the sales conversation with your playbook, explains pricing and terms, and never overpromises.
- AI
- Checks that key terms were covered and flags missing signatures or order details.
- Handed to your team
- Signed agreements and clean orders. Anything outside the playbook, such as custom pricing, comes to you.
Stage 6
Onboard
Get the first weeks right.
- Insaan rep
- Makes the welcome call, confirms account setup and gathers what the customer needs to get started.
- AI
- Flags new customers whose setup has stalled or who still have information outstanding.
- Handed to your team
- New customers ready for your account or support team, with nothing missing.
Hybrid Intelligence in sales
How we decide who to call next
Tools read the lead data our reps don’t have time to read and turn it into a ranked call list that respects contact preferences and calling hours. From there, a person takes over and runs the conversation.
1 · Signals in
Lead source and timing
Where and when the inquiry came in: an ad, your website, a partner, an event or a demo request.
Preferences and time zone
How the buyer asked to be contacted, their time zone and when they said they are free to talk.
Contact history
Earlier calls, emails, missed calls returned, and booked or missed meetings.
Call notes
What the buyer said on earlier calls: their needs, their questions and their timing.
2 · Leads prioritized
- Ranks leads by how recently they showed interest
- Checks contact preferences and calling hours before anyone dials
- Drafts talking points from earlier notes
- Suggests the next step
Powered by NAS-AI, our operational intelligence platform, connected to your CRM.
3 · Today’s call list
Web form, a few minutes ago
Call now
Asked for a call after 6 pm
Scheduled for this evening
Missed meeting yesterday
Friendly reschedule email drafted
Example view
4 · Rep reviews
The rep checks the context and the notes, and decides the approach. Nothing goes out unreviewed.
5 · Real conversation
A trained person listens, answers questions honestly and lets the buyer decide, with no pressure.
6 · Logged and learned
The outcome and next step are logged in your CRM. What worked shapes tomorrow’s list and the next coaching session.
Where revenue comes from
What we work on to help the right buyers say yes
Sales results improve through small, consistent habits applied to every lead, never through pressure. These are the ones we manage day to day.
Speed to lead
New inquiries are answered or called back fast, while the buyer is still interested. Someone watches the queue so leads don’t pile up.
Prioritization
Reps start each shift with a ranked list, so the buyers who showed interest most recently hear back first.
Plain-language explanations
Reps explain what you offer, what it costs and what it does not do, in words buyers understand.
Answering real questions
A shared library of the questions buyers actually ask, with approved answers, updated as new questions come up.
Respectful follow-up
Follow-up runs to the end of the sequence, within each contact’s preferences. Nobody is dropped, and nobody is hounded.
Clean CRM data
Every call, email and stage change is logged. Duplicates are merged. Your pipeline reflects reality.
Call coaching
Team leads coach on specific moments from real calls instead of generic role-play.
Clean handoffs
Clear rules on when a buyer moves to your account executive or your onboarding team, and what notes come with them.
The team
Roles on your sales team
Every rep is dedicated to your company and never shared. They work from our Amman hub, speak fluent English with American accents, and are trained deeply on your product or service before they go live. The mix of roles depends on the coverage you choose.
Amman hubSales Development Rep
Inbound and follow-up
Answers inquiries, follows up, qualifies and books meetings for your account executives.
Account Executive
Closing
Runs discovery calls and demos with your playbook, handles pricing questions and closes deals.
Onboarding Specialist
First weeks
Makes welcome calls, confirms account setup and gathers what new customers need to get started.
Team Lead
Coaching
Coaches every rep, reviews calls, and runs daily huddles and pipeline reviews.
CRM Specialist
Systems and data
Keeps your CRM clean and manages dialer lists, routing, sequences and reporting.
Operations Analyst
From day one
Maps your sales funnel, owns the data and makes sure the playbook fits how you work.
Function Manager
From go-live
Runs the team day to day and is accountable for the results you agreed on.
Your sales leader
Sets the direction
Sets targets, approves the playbook, pricing rules and qualification criteria, and meets your Function Manager regularly to review results.
Onboarding and ramp
How we onboard and ramp your sales team
We don’t put anyone on the phone with your leads until the playbook is written, you have approved it, and each rep has proven they can use it. Timing depends on your offer, your lead volume and the coverage you choose. We agree on the plan with you up front.
Step 1: Assess the funnel
We map how sales works today: your lead sources, your CRM and dialer, your stages and where buyers drop off. Your Operations Analyst leads this from day one.
Step 2: Build the playbook
Together we write down who qualifies, how your offer is explained, the questions buyers ask and the approved answers, and the hand-off rules. You review and approve it before anyone makes a call.
Step 3: Hire and train
We hire reps for our team in Amman with fluent English and American accents, then train them deeply on your product or service, your pricing and the customers you serve.
Step 4: Certify
Each rep passes product knowledge checks and mock calls scored against your playbook. You can join the sign-off. Nobody goes live until they are ready.
Step 5: Pilot
We start with a defined lead source or queue and agreed success measures. We review results with you often and adjust scripts, timing and process quickly.
Step 6: Scale and optimize
Once the pilot works, we add reps, hours or lead sources. Your Function Manager keeps improving every stage of the funnel.
You keep the playbook. The qualification rules, scripts, approved answers and hand-off rules we build together are documented and handed to you. They are useful to your in-house team too.
Playbook and stack
What we train to and the tools we work in
You don’t adopt a new platform, and your data stays in your systems. We learn your business and work in the tools your team already uses. If something is missing, we recommend it, and you decide.
What we train to
We train to your playbook and your standards. If parts are missing, we help you write them down.
- Your qualification criteria
- Your sales playbook
- Your pricing and terms
- Approved answers to common questions
- Contact and outreach rules
- Your own playbook
Tools we work in
- CRM
- Salesforce
- HubSpot
- Pipedrive
- Any CRM with API access
- Phone and dialer
- Five9
- RingCentral
- Aircall
- Your dialer
- Email and scheduling
- Outreach
- Salesloft
- Your calendar tools
- E-signature tools
- Call review
- Your call recording tools
- NAS-AI
Product names are trademarks of their owners. Listing a tool does not imply a partnership.
Selling under your brand
How our team represents your company
Our reps introduce themselves as part of your team and work to your rules. They also follow the rules that protect the people they contact.
Your numbers and domain
Calls from your numbers, texts from your lines, and email from your domain.
Your CRM, your records
Every call, note and deal is logged in your systems. You own the data and the relationships.
Your approved language
Scripts, product explanations and answers to common questions approved by you, and updated with you.
No pressure, no overpromising
We never promise what your product or service cannot do, and we never push anyone to buy. Buyers decide in their own time.
Outreach rules
We honor do-not-call lists, opt-outs and unsubscribe requests, keep to permitted calling hours and only contact people in the ways they agreed to. These rules are built into scripts and checked in QA.
Reporting in NAS-AI
Sales reporting in NAS-AI
You don’t wait for a monthly slide deck. NAS-AI shows calls, meetings, pipeline, closed deals and conversion by stage as it happens, so you and your Function Manager review the same numbers.
- Activity by rep, channel and hour
- Conversion from inquiry to closed deal, stage by stage
- Reasons buyers pause and the questions they ask
- Quality scores from every call
Data-driven QA
How we review sales calls
Traditional QA listens to a handful of calls and assumes they’re typical. We review every call against your playbook and your standards. Human reviewers are calibrated against the data, and coaching targets the exact moments that mattered.
What we check on every call
- Key terms and pricing explained accurately on every call
- No overpromising, only approved language about what you offer
- Qualification questions asked, and answers captured in the CRM
- A respectful, pressure-free tone, with clear next steps agreed before the call ends
Where your sales team works
Our sales teams work from our flagship hub in Amman, Jordan. Our reps speak fluent English with American accents and are selected for curiosity, patience and honesty with buyers, at a price that makes a dedicated team realistic.
How we engage
Co-sourcing or full outsourcing
Co-sourcing
Our team joins your sales team
Your sales leader keeps the lead. Our team adds capacity alongside yours, for example a follow-up team booking meetings for your account executives, or evening and weekend coverage for inbound calls.
About co-sourcingFull outsourcing
We run your sales function
We own the process, the people and the day-to-day results, against targets you set. Your Function Manager reports to you and is accountable for the outcome.
About full outsourcingFAQ
Revenue as a Service questions
What does Revenue as a Service include?
We run all or part of your sales process: answering inbound calls and chats, calling back web inquiries, following up with leads, qualifying against your criteria, booking meetings for your account executives, running sales conversations, and onboarding new customers once they sign. It is delivered by a dedicated team that works under your brand, in your CRM, following your playbook.
What kinds of companies do you sell for?
Companies across North America that sell by phone, email or video call, for example technology and SaaS, retail and ecommerce, professional services, logistics and financial services. What matters most is a clear offer and a sales process we can learn and document with you.
Do you use high-pressure sales tactics?
No. Our reps explain your offer honestly, answer questions in approved language, never overpromise and let each buyer decide in their own time. Pressure is something we coach out, and QA checks tone on every call.
Who are the reps?
A team in our Amman hub, hired for fluent English with American accents and a calm, confident manner. Every rep is trained deeply on your product or service, your pricing and your customers, and certified on mock calls before they speak with anyone.
Can your team close deals, or only book meetings?
Both. You choose the coverage. Some companies want an inbound or follow-up team that books meetings for their own account executives. Others want a full sales team that runs the whole conversation through to a signed deal. Many start with one and expand.
How do you handle do-not-call lists and outreach rules?
We follow the rules that apply to your outreach, along with the policies you set. That includes honoring do-not-call lists and opt-outs, contacting people only in the ways they agreed to, and keeping to permitted calling hours. We agree on the specific rules with your team up front.
How do you use AI?
Quietly, behind the rep. Tools rank leads, check contact preferences and calling hours, pull earlier notes into one view and draft call summaries. A person reviews anything that goes out, and a person holds every conversation.
How do you measure success?
We agree on the measures with you before the pilot starts. Common ones are speed to lead, meetings booked and held, pipeline created, deals closed, early churn and call quality scores. You can see performance live in NAS-AI, our operational intelligence platform, and review it with your Function Manager.
Who owns the data and the customer relationships?
You do. Our team works in your CRM and your accounts. Every contact, deal and note stays in your systems, and your customers remain your customers.
How do we get started?
Start with a BX assessment. We look at your lead sources, your funnel, your tools and your goals, recommend the right coverage and team, and propose a pilot with clear success measures. Pricing depends on the coverage and team size you choose, so we share it after the assessment.
Explore Business Experience
How we engage
Let’s find where your deals get lost.
Book a BX assessment. We’ll map your sales funnel, recommend the right coverage and team, and propose a pilot with clear success measures.